William has worked in and around the sea from an early age. Growing up surrounded by dinghies, powerboats, and yachts, he quickly became a skilled sailor and waterman. He began teaching sailing as a teenager and competed at various levels, travelling across Ireland for the sport. 

Eventually, sailing yachts captured his interest, and he found excitement in weekly racing in the Irish Sea. William became an RYA Yachtmaster and earned an Advanced Powerboat qualification, both commercially endorsed, which solidified his career on the water. During peak seasons, he operated high-powered RIBs on excursions, while also enjoying a lifestyle filled with surfing, coasteering, and surf lifesaving to enhance his skill set. 

Trained by the RNLI, William became skilled in jetski rescues and served as a Senior Lifeguard on his home beaches. This experience led him to New Zealand, where he worked as an International Pro Lifeguard at Mount Maunganui/Gisborne. He even made an appearance on the TV show "Piha Rescue," performing a rescue in Raglan. 

Upon returning to Ireland, William transitioned into the film industry as a marine stuntman, working on productions like "Game of Thrones," "Vikings," and more recently, "Valhalla" on Netflix. William, the founder of one of Ireland's largest screen tourism businesses, strongly understood the tourism market and business development. In recent years, he has specialised in marketing through his role as a marketing manager with the Northern Ireland government. Outside of work, he enjoys sailing trips to various countries and participates in most ocean-related sports. With his extensive experience and professional qualifications, William continues to add to his adventurous career.